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I personally believe that moms are among the most innovative and creative people in the world. While innovation and creativity may be a survival tactic for you, why not turn it into a business concept?

This Mother’s Day, May 11, Whirlpool brand will kicked-off the fourth annual Mother of Invention Grant Program – just in time for the 100th anniversary of Mother’s Day. In the past three years, Whirlpool brand has recognized and helped more than 15 moms turn their innovative ideas into reality.

The Whirlpool brand Mother of Invention Grant Program provides seed money and expert guidance to moms to turn their invention, business or service ideas into full-fledged businesses. Contest winners receive:

• A $20,000 grant for the grand prize winner
• $24,000 in grant money for the four runners-up
• Appliance prizes
• Invitation to business boot camp where winners will receive guidance from Whirlpool and industry experts

This year, Whirlpool is greening the program by adding a new category focused on moms who create an environmentally friendly product/service or use natural/recycled materials to create their invention.

More information and entry forms can be found at www.whirlpool.com/moms beginning May 11. Entries are accepted through July 31, 2008.

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