Around 4 o’clock every day I hear three words I dread, “What’s for dinner?” For the next two hours it’s a scramble to figure out what to make and then to make sure I have all the ingredients. If I’m lucky, I have everything I need. But unless I pre-planned my weekly meals, luck isn’t usually on my side and I’m left preparing meals that are missing a key ingredient or piecing together a delightful meal of hotdogs and mac ‘n cheese.
That is, until I discovered The Six O’Clock Scramble, a Web site started by a Aviva Goldfarb. Intrigued by the concept, I wanted to learn more about the woman behind the unique concept. Here’s what I learned about Aviva, a working mom of two based in Maryland.
Michele: What inspired you to start The Six O’Clock Scramble?
Aviva: Back in 1998 after my first child was born, I struggled to put a nutritious dinner on the table amidst the chaos of family life. As I started experimenting in my own kitchen, I realized I could help other parents with their family dinner challenges.
I launched “The Six O’Clock Scramble” as a system to help busy families put easy, healthy and delicious meals on the table each and every night by giving them a weekly menu and a grocery list.
Michele: What kind of work did you do before?
Aviva: I used to do media relations for nonprofit organizations in Washington, DC, and before that I did some journalism and advocacy. I still stay involved in public policy by being an advocate for healthier children and better school lunches.
Michele: What do you enjoy most about the work you do now?
Aviva: There’s nothing better than hearing from a customer about how The Scramble changed their life for the better by helping their family eat better, reducing their stress, and saving them time and money. Many people have also told me that they have learned how cook by following my simple recipes.
Michele: What advice would you give to moms juggling family and work priorities?
Aviva: No matter how easy you think the mom down the road has it, we all struggle with balance and we do the best we can. One thing I try to do is to disconnect from my computer and blackberry for at least an hour when the kids come home from school so we can interact and they can see my face instead of the back of my head. We also sit down for dinner together nearly every night without the TV or any other electronics, and the kids usually help cook, set the table and/or clear.
Michele: What’s next for your business?
Aviva: I’m excited about my next book coming out next Spring. It’s called SOS! Six O’Clock Scramble to the Rescue: Earth-Friendly, Kid-Pleasing Meals for Busy Families and will help families make easy, healthy and delicious dinner while following the seasons with their meals. We also have some more upgrades to our website planned, including the ability to scale the serving sizes to your family.
More about The Six O’Clock Scramble:
Visit www.thescramble.com- Become a fan of The Scramble on Facebook
- Follow The Scramble on Twitter
- Subscribe to the Scramblog
Stay tuned! Be sure you’ve subscribed to receive updates from The Integrated Mother because next week, I’ll announce a giveaway featuring The Six O’Clock Scramble and you won’t want to miss it!
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